Search engine optimization

7-step SEO campaigns to boost search engine ranking

March 15, 2023

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7-step SEO campaigns that are likely to boost your website ranking on search results pages: These steps are not the only tactics, but you cannot go wrong, particularly if you are a local business.

7-step SEO campaigns are definitely not exclusive. There are so many more steps you can take. These steps to boosting search engine ranking are effective but only if we assume you have already implemented some fundamental on-page and off-page SEO. Here we go:

Claim Your Google My Business Listing:

Having a verified Google My Business listing is one of the most effective ways to boost your search engine ranking.

Visit the Google My Business website and click on “Sign Up” or “Get On Google”.
Enter your business name, address, and phone number. You may need to enter additional information such as a category for your business, hours of operation and other details about the services you provide.
Verify your listing by either postcard verification or phone verification.
Once verified, log in to manage your listing and make sure all information is accurate, including photos, contact info, hours of operation etc..
Add posts regularly to keep customers informed of any news or updates regarding your business. This can be done through the GMB dashboard under “Posts” tab at the top right corner of the page once logged in with an account linked to a valid Gmail address for authentication purposes.
Monitor customer reviews/feedback that appears on your GMB profile page. Reviews are important for ranking higher on search engine results pages (SERPs) so it’s important to encourage customers to leave positive feedback whenever possible!

Optimize Your Website for Mobile Devices:

If your website isn’t optimized for mobile devices, then you are likely losing out on potential customers and missing out on higher rankings in the SERPs (Search Engine Results Pages). Here are a few useful tips.

Use a Responsive Design: A responsive design allows your website to automatically adjust its layout and content based on the device that is being used to view it. This ensures that all visitors, regardless of the type of device they are using, have an optimal viewing experience.
Minimize Page Load Time: Mobile devices tend to have slower internet connections than desktops, so it’s important to minimize page load time as much as possible by optimizing images and other media for mobile use and reducing unnecessary code or plugins from your site.
Utilize Touch Optimized Navigation: To ensure a better user experience for those accessing your website via touch screens, consider adding larger buttons with plenty of space between them so users can easily select their desired action without accidentally pressing the wrong one. You should also make sure any menus you include on your website are optimized for mobile devices so they can be accessed quickly and easily while navigating with a finger instead of a mouse pointer.
Provide Adaptable Content: Make sure all text content is easy-to-read when accessed from smaller screen sizes by increasing the font size and line height if necessary in order to improve legibility across different types of devices.

Utilize Structured Data Markup:

Structured data markup helps search engines understand what information is contained within a webpage and how it relates to other pages around the web. This can help improve your overall visibility and click-through rate from organic search results. It helps them to understand the context and meaning of your content, which in turn can help improve its ranking on SERPs. Structured data markup can also be used to generate rich snippets for specific pages or types of content, such as reviews or recipes. This can help draw more attention from users and increase click-through rates.

Take Advantage of Local SEO Tactics:

Local businesses have an advantage when it comes to improving their rankings in local searches because they can take advantage of specific tactics that work well for these types of queries such as creating citations with accurate business information or optimizing content using location-specific keywords and phrases. These tactics include optimizing content for local keywords, creating location-specific pages on your website, setting up listings in local directories and review sites, using social media to promote locally relevant content, and building relationships with other businesses in the area. By taking advantage of these tactics, you’ll be able to reach out to more potential customers who are looking for services near them.

Keyword Research can help you with the fundamentals: Click Here

Create Quality Content Consistently:

7-step SEO campaign should include writing SEO articles

Creating quality content consistently is essential if you want to rank high in organic searches over time, as this will give you more opportunities to target relevant keywords and increase engagement with visitors who may be looking for solutions related to your services or products provided by your company/business. Quality content is essential for any successful online strategy. It is important to create content that not only resonates with your target audience but also adds value and builds trust with them. To ensure quality, it’s best to produce consistent, high-quality content on a regular basis. Additionally, creating quality content consistently will help improve your website’s visibility in search engine rankings, which can lead to more traffic and conversions over time.

Build High-Quality Backlinks:

Building high-quality backlinks can also help boost your ranking significantly if done properly, as this shows that other websites trust the content on yours enough to link back to it directly from their own sites.

Create high-quality content that will attract natural backlinks.
Reach out to other websites and bloggers in your niche, asking them to link to your website or blog post.
Submit your website or blog post URLs to web directories and online communities like DMOZ, Reddit, StumbleUpon etc..
Take part in social media activities such as blogging, commenting on forums, and participating in Q&A sessions on Quora and Yahoo Answers, etc..
Use infographics as they are great for getting quality backlinks from other websites when used properly (e.g., include a link to the source page).

Link-Assistant can help you with these tasks. Find out how-Click Here

Optimize YourSite Speed:

Last but not least, make sure that your website loads quickly so that users don’t get frustrated waiting too long for a page or image file download before leaving altogether – which could result in a decrease in traffic & leads overall

Minimize HTTP requests: Use tools like CSS Sprites, and inline images and combine multiple style sheets into one to reduce the number of requests.
Reduce server response time: Optimize your web server’s configuration settings, use a content delivery network (CDN), or enable caching on your website to reduce loading times.
Enable compression: Compress files such as HTML, JavaScript, and CSS using gzip so that they are smaller in size before being sent over the Internet for faster downloading times.
Leverage browser caching: Store static resources such as images, stylesheets, and scripts on the user’s computer so that they don’t have to be re-downloaded each time they visit your website which helps speed up page loading times significantly.
Minify resource files: Remove unnecessary characters from code like whitespace, comments, and formatting which can help reduce file sizes significantly for faster downloads by browsers and users alike

Another SEO article can be seen here