Your Adsense Account risks getting canceled if you do not comply with Google’s rules. It is important to be informed about these rules to remain in good standing.
Adsense is the pay-per-click advertising program for Google. Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results is given extreme importance.
For this same reason, doing the wrong things in Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty. As a result, Google may ban or permanently terminate your account. Nothing like a good action taken to keep wrongdoers from doing the same things over again.
So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.
Hidden texts, not good for an Adsense account
People sometimes use hidden texts to fill their advertisement pages with texts that are too small to read. This has the same color as the background and uses CSS for the sole purpose of loading them with rich keyword content and copy. This will earn you a penalty award as one of those who are hiding links.
Page cloaking
Page cloaking is a common practice of using browser or bot sniffers in order to serve the bots of a page that is different from the one your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. You are simply tricking them to click on something that you want without thinking whether they may want to see it.
Multiple submissions.
Submitting multiple copies of your web pages is another thing to absolutely stay away from. For instance, trying to submit a URL of an Adsense-approved website as two separate URLs is the same as inviting trouble. similarly, this is a reason to avoid auto-submitters for those who are receiving submissions. It is better to check first if your domain is submitted already to a certain search engine before you try to submit it again. If you see it there, then move on. No point contemplating whether to try and submit there again. You may think this is a minor offense, but you should not do that.
Link farms
Be wary of whom or what site are you linking your Adsense site to. Search engines know that you cannot control your links. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is a sufficient reason to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm. So, try not to make them higher than that.
Page rank for sale
If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on the bad side of search engines.
Doorways
Doorway pages are similar to cloaking pages. This is a common practice consisting of loading a page with choice keyword ads while the sole purpose is to redirect visitors to another user-friendly web page. it is a big issue among search engines. There are many SEO firms offering this kind of service. Now that you know what they actually are, try to avoid them at all costs.
Multiple domains, same content
Multiple domains have the same content. In case you are not aware of it, search engines look at domain IPs, registry dates, and many others. Having multiple domains with the same exact content is not something you can hide from search engines, particularly Google. The same goes with content multiplied many times on separate pages, and subdomains, or forwarding multiple domains to the same content.
Conclusion
Many of the above techniques apply to most search engines and are not entirely for Google only. By having a mindset that you are building your Adsense together with your pages for human users and not for bots, you can be assured of the great things for your ads and sites. It is worth avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.
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